The call for increased sustainability in the fashion industry has moved from a low-level hum to a roar over the last few years, with many leading fashion brands and designers heeding the call and actively putting business practices into place with the aim of reducing the impact of their label on the environment and working towards a greener future.
One eco-friendly option many brands have been turning to is the movement towards using sustainable fibres like TENCEL™ in their garments. This eco-friendly fibre is produced from sustainably sourced wood pulp using an environmentally responsible process. The fibre is also 100% biodegradable, so it won’t end up in landfill.