Why We Are Opting Out of Black Friday

As the end of the year swiftly approaches, people all of the world are preparing for the biggest shopping event of the year; Black Friday.

Black Friday encourages brands to produce a surplus of products leading to landfill.

We find importance in upholding our values, ensuring quality over quantity. Our garments are made with purpose and to be treasured for life.

Here at Homebodii, we support and encourage conscious purchasing and after much reflection we have decided to forego contributing to the Black Friday frenzy. To us, the overproduction and overconsumption of unnecessary goods is detrimental to our responsbililty to our enviroment. We like most brands have a sale section to move excess styles from previous seasons. This is a natural cycle of our styles and we believe a more responsible approach.

Sustainability has always been at the forefront of our brand and with every year we are furthering our education and becoming more conscious of the materials we use and how we are impacting our climate. We are actively seeking out more ways to be kinder to our planet.

We are so thankful for our beautiful customers, so instead of discounting, we have decided to give thanks and offer our customers more value.

Homebodii is a brand that's focused on giving customers what they want and need instead of the fast fashion. We do this by prioritizing responsibility, the kindness economy (which promotes taking care both people and planet).

Homebodii believes as a brand we must have integrity and focus on our core values. We are not about discounting but rather "Value adding" by offering complimentary monogramming and providing excellent customer service and sleepwear that lasts the test of time." Says the Founder of Homebodii, Ingrid Bonnor.

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